Pyer Moss first collaborated with Reebok within the spring of 2016, after they debuted a hardened streetwear number of mens and womenswear all over New York Style Week. Now it looks as if the dynamic duo can be extending their partnership with the advent of a brand new line referred to as Reebok Studies_,the place Pyer Moss fashion designer Kerby Jean-Raymond will function creative director.
Consistent with a press liberate, Reebok Studies_ is all about “fostering and creating younger design skill” via operating independently with upcoming designers, artists and personalities. The clean underscore on the finish of the title exists as a placeholder for whoever the emblem chooses to collaborate with. Regardless that the emblem can be designed via Jean-Raymond, he’s going to focal point on designing every assortment with one new matter at a time. “The speculation can be that Reebok research ‘X’ persona and do a deep-dive and concentrate on that particular person,” mentioned Jean-Raymond in an interview with HYPEBEAST.
“I felt like there was once a large number of focal point round normal product and no longer sufficient focal point at the issues and the trend parts that we all know to be cool. I understood that to invite an organization who was once in movement with such a lot of initiatives to take a seat and concentrate on different younger designers was once so much for them, so I made myself to be had.” Jean-Raymond’s is going is to develop the emblem via hiring those that absolute best are compatible the Reebok Studios_ vibe.
The Haitian-American fashion designer mentioned Reebok Studies_ was once created because of the “inspiration he were given from the roster of skill” surrounding Reebok and Pyer Moss. The department was once first pitched again in 2018, and has since been thru plenty of rebrands ahead of being dropped at lifestyles as Reebok Studies_.
“The advent of Reebok Studies_helps the emblem’s dedication to fostering and creating younger design skill and handing over merchandise with a useful tale,” mentioned Karen Reuther, Vice President of Ingenious Design.
Jean-Raymond says he’s honoured to be operating on this type of new idea with Reebok, and that the continuation of operating with established and ‘unknown’ reators is simply as compelling.
Even supposing we’re no longer moderately certain when the primary assortment will land, we simply hope that the primary drop isn’t too a long way alongside so all of us can game some Reebok Studies_suits.
The put up Kerby Jean-Raymond of Pyer Moss To Design a New Line for Reebok gave the impression first on FASHION Mag.